September 2012
15 posts
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When Will Mobile Ad Targeting Become Truly...
As we all know, mobile usage is skyrocketing. Each statistic continues to amaze me as to what percentage of people in America are using smart phones. A recent study was released by Nielsen highlighting that the largest growing segment of smartphone owners is teenagers between 13 and 17, but the most astonishing stat I found from this study is that 74% of 25-34 year olds in the US own smartphones,...
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Watch Genuine believes in a new agency model where ideas come from everywhere and not just a select few. To learn more about how we’re built, and why we’re different, watch the video below.
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Walmart, Target, Best Buy team up to create mobile...
The mobile payment competition has gotten serious. Walmart has announced a partnership with Target and Best Buy to form a new company, Merchant Customer Exchange (MCX), that has the potential to become the first widespread standard for smartphone-driven payment. PayPal, Square, and ISIS have all taken steps forward in the past month, posing the question: Who will win over users first with a...
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The Converged Media Imperative
Looking for the an up-to-date explanation on what exactly media convergence means today? Alimeter Group has put together a detail brief on how convergence can be organized into three buckets: paid, earned, and owned media. It’s a lengthy read, but a good one if you’re thinking about taking advantage of the shifting expectations between users and brands. If you’re in the market...
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August 2012
17 posts
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